Vision and Mission
Embracing Innovation in Water Technology
In Fluidmaster innovation meets a deep-rooted commitment to redefining the world of water technology. Our vision is to lead the industry as pioneers in groundbreaking solutions that transform the way we manage and conserve water.
Driven by a passionate mission, we are dedicated to revolutionizing the very essence of toilet valves and cisterns, setting the standard for excellence, reliability, and sustainability. Our relentless pursuit of innovation shapes a future where water works effortlessly for you.
Explore how Fluidmaster's unwavering dedication to innovation and our pioneering spirit is reshaping the landscape of water technology. Join us as we embark on a journey toward a more efficient, sustainable, and simplified water management experience.
Vision
It is our vision to continue to be the world’s
leading provider of innovative technology which masters the flow of water. A combination of outstanding engineering, thought-leading originality, exceptional efficiency, and world-class reliability creates our range of market leading Fluidmaster toilet solutions, flushable water control and management products.
Continual investment in our design and manufacturing division has expanded collaboration across our global sites and developed our water saving and sustainable technology portfolio. We have a deep understanding of the varied needs of our customer base, both now and in the future.
Using Fluidmaster products, it is simple
to make sure that water works for you.
Mission
Fluidmaster is proud to be the world’s
leading producer of toilet valves and cisterns.
The original Fluidmaster logo was sketched
by founder Mr Schoepe in 1957; the heart
representing the ‘stop and go’ function of
the very first Fluidmaster toilet cistern valve
he designed. It remains our logo to this day,
to remind us that water continues to be at
the heart of everything we do across the
Fluidmaster family of brands.
A clear focus on innovation and ingenuity has fueled our ongoing creation of new concepts and ground-breaking products. With a proud brand heritage and a worldwide reputation as the foremost toilet technology manufacturer, we are passionate about investing in our products and our people; ensuring that the fundamental Fluidmaster priorities of ‘vision, mission and values’ continue to drive our company ethos.
Future goals and growth plans
Our focus is to become the world’s leading provider of innovativetechnology that masters the flow of water.
technology that masters the flow of water.
As a progressive family of brands, we are invested in ongoing innovation to ensure that flushing and filling the toilet is as efficient and effective as possible.
Our focus is to become the world’s leading provider of innovative technology that masters the flow of water. As part of our current period of growth, we are investing in market-leading water management and water storage technology, to contribute to solving the problems of water scarcity.
As we advance and innovate, our business is taking up opportunities in different markets outside the bathroom and washroom environment. Come with us on our journey to create new solutions and services to solve water management problems across the globe.