Our values

Embodying Our Values

"Welcome to Fluidmaster, where our foundation is built upon a set of guiding principles that shape our identity and drive our actions. Our values are more than just words; they represent the core of who we are and how we operate.

Innovation

We seek to make it better.

We excel through empathy. We listen. We strive to develop a deep understanding of the challenge, so that we can provide an easy experience and a simple solution.
We encourage new ideas and experimentation. We don’t give up when things don’t go right, because when we do get it right, we find success. We never stop looking for new ways to help customers.

Family

We are family.

Family comes first and like many strong families, we have our expectations and principles. We treat each other with kindness, respect, yet we hold each other accountable. We conduct ourselves in a friendly, honest and humble manner. We celebrate our successes and rally during difficult times. We take care of each other and help their families. We work hard to keep our family strong.

Integrity

We do the right thing. 

We conduct our business with truth, honesty, respect and humility. We represent and uphold our company values with every interaction. We honor our commitments and partnerships. We stand behind everything we do.

Caring 

We are good citizens.

We choose to be actively involved with our local communities, our causes, and each other to positively impact the lives around us.

Passion

We love what we do. 

Work is play. We get excited about the little things. We never stop learning or improving. And when a consumer tells us about their great experience, we win.

Collaboration

We share our skills and knowledge to produce our best. 

We recognize we are smarter together. We appreciate each other’s experience and learn from one another. We check our egos at the door and keep ourselves humble. We have real conversations. We are open and not afraid to disagree, knowing that we will end up producing something great.

Reliability

We aret he ones you can count on and trust. 

We deliver confidence. When we commit to something, we follow through. Accuracy and quality matters, and we do everything we can to provide consistent performance in our technology and our service levels.
We are there to guide you when you need us. Confidence, consistency, and guidance, earns trust. We work everyday to keep earning the trust of all those who interact with us and our brand.