Our story

Experience and Innovation: The power of our heritage

At Fluidmaster, we proudly combine global reach with European craftsmanship. We are not just a brand; we are the culmination of centuries of innovation, craftsmanship, and a relentless pursuit of excellence.

1957 - The start of Fluidmaster

One Man's Vision

Fluidmaster was established in 1957 by the pioneering engineer, inventor, and philanthropist, Mr. Schoepe, with a vision to innovate and provide top-quality toilet solutions. Born in Germany, the homeland of leading sanitaryware product solutions, he encountered plumbing at early age.

Although in his early business career he followed his passion for aircraft, he later influenced the sanitaryware industry with Fluidmaster revolutionary toilet cistern valve he designed.

Revolutionizing Toilets

A man convinced that the existing toilet technology was inefficient and unreliable, he wanted to create a more advanced fill valve that worked with, rather than against, water pressure. In 1957, Mr. Schoepe's vision became a reality when he revolutionized the toilet components industry by patenting the innovative Fluidmaster fill valve technology.

The iconic Fluidmaster logo, initially envisioned by our founder Mr. Schoepe in 1957, features a heart symbolizing the 'stop and go' function of the inaugural Fluidmaster toilet cistern valve he designed. It remains our emblem, symbolizing water's centrality in our commitment across the Fluidmaster family of brands.

Fluidmaster's strategic acquisition of brands SCHWAB, WISA and LIV represents a visionary move aimed at harnessing synergies and fortifying its position in the plumbing industry. The decision to bring these esteemed brands under the Fluidmaster umbrella is driven by a commitment to innovation, expanded product offerings, and enhanced global reach.

Since 1865

The Dutch brand WISA has designed and

manufactured high quality, innovative sanitary

products since 1865. With a rich history in cistern technology, the brand was originally known as a manufacturer of cast iron cisterns. WISA’s product offering now includes flushing systems, concealed WC installation solutions, accessible toilet options, flush activation accessories, ceramics and toilet seats. WISA has offices in the Netherlands and Germany and became part of the Fluidmaster family of brands in 2016.

Since 1911

Since 1911, Schwab has been innovating, designing, and manufacturing. The Schwab brand, conceived in Germany, offers one of the widest and most progressive ranges of WC installation solutions on the market. A strong focus on R&D has ensured that Schwab products are simple to install and maintain, reliable and renowned for exceptional quality. Schwab became part of the Fluidmaster family of brands in 2014.

Since 1954

With 70 years’ design and manufacturing

experience, LIV was established in 1954 in Slovenia. Originally focused on metal processing, today the brand is renowned for its strong emphasis on usability, durability, technical and design perfection. Offering a

broad range of high-quality toilet installation solutions including concealed and exposed cisterns, touchless flushing technology, ceramics, shower drains and much more. LIV became part of the Fluidmaster family of

brands in 2014.

Complete range of solutions

Today, our distinguished range encompasses products tailored for toilet specification, installation, repair, maintenance, and water management across diverse sectors. We offer a comprehensive selection of installation options for toilets, catering to various bathroom and washroom needs.

Renowned for their quality, durability, affordability, and user-friendly installation, our products integrate cutting-edge toilet water-management technology, impeccable engineering, exceptional efficiency, and dependable reliability.

A global family

Fluidmaster is a family-owned business with a corporate office in San Juan Capistrano, CA the USA, and several manufacturing sites in Mexico, China, UK, Turkey, The Netherlands, Slovenia and India.

We share our expertise in all levels, from engineering, research and development, quality assurance, manufacturing, marketing, sales, logistics, and executive management to develop tailor-made solutions for all of our partners.

A global supply is supported by sales and distribution locations in the USA, Europe, Middle East, and Australia. All these teams represent a complete close to customers support and service.

We closely monitor upcoming trends to keep our products on the cutting edge. Our products are distributed in over 90 countries, reaching over 80% of the world’s population.